Omnichannel Campaign + Branding
Taco Bell again tapped into the national pastime to help fans Live Mas. If a base is stolen by any player for either team during any game of the 2022 World Series™ Taco Bell offers every registered Taco Bell Rewards Program account holder on the Taco Bell mobile app the opportunity to obtain a free Doritos® Locos Tacos. Marketing collateral, spanning across social, ecomm, email and broadcast, was built to bring awareness that SABSAT is back and promote users to join loyalty and engage in the new fan-voting element.
Credits
Art Director/Designer: Chase Wood
Designers: Viv Zoechling, Rachel Fishman, Blake Vallotton
Copywriter: Andrew Merryman