Omnichannel Campaign + Branding
Taco Bell has an established place in the wedding space thanks to our Vegas Cantina Chapel. But reality has limitations, and the rise of the metaverse brings vast opportunities to dream beyond what’s possible in the real world.
We’re going to make two lucky fans’ wedding wishes come true by throwing them a wedding they couldn’t even dream of. We’ll build our wedding chapel in Decentraland, then, in collaboration with the lucky couple, plan a wedding that’s not only digitally extravagant, it’s completely legal.
Credits:
Art Director/Designer: Chase Wood
Designers: Andy Insunza & John Viet-Triet Nguyen
Copywriter: Andrew Merryman
Photographer: Bella Garcia