Illustration + Social Media
To celebrate new store openings, both domestically and internationally, the lifestyle retail brand TravisMathew aimed to create a location-specific series of postcard-inspired posters. The illustrations capture the spirit of travel and the excitement of exploring, while offering subtle Easter eggs that reference the TravisMathew brand.
Credits:
Illustrator: Chase Wood
Social Media Director: Collin Breen
Omnichannel Campaign + Branding
Taco Bell has an established place in the wedding space thanks to our Vegas Cantina Chapel. But reality has limitations, and the rise of the metaverse brings vast opportunities to dream beyond what’s possible in the real world.
We’re going to make two lucky fans’ wedding wishes come true by throwing them a wedding they couldn’t even dream of. We’ll build our wedding chapel in Decentraland, then, in collaboration with the lucky couple, plan a wedding that’s not only digitally extravagant, it’s completely legal.
Credits:
Art Director/Designer: Chase Wood
Designers: Andy Insunza & John Viet-Triet Nguyen
Copywriter: Andrew Merryman
Photographer: Bella Garcia
Omnichannel Campaign + Branding
Taco Bell again tapped into the national pastime to help fans Live Mas. If a base is stolen by any player for either team during any game of the 2022 World Series™ Taco Bell offers every registered Taco Bell Rewards Program account holder on the Taco Bell mobile app the opportunity to obtain a free Doritos® Locos Tacos. Marketing collateral, spanning across social, ecomm, email and broadcast, was built to bring awareness that SABSAT is back and promote users to join loyalty and engage in the new fan-voting element.
Credits
Art Director/Designer: Chase Wood
Designers: Viv Zoechling, Rachel Fishman, Blake Vallotton
Copywriter: Andrew Merryman
Book Sleeve Design + Interior Graphics
Create breakthrough marketing campaigns that achieve staggering consumer response rate by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology from the CEO and CMO of marketing powerhouse Yum! Brands - Taco Bell, KFC, Pizza Hut - with a genuine track record of success.
Sidestep the other marketing books, courses, articles, and even TED talks that offer sensible. Embrace the proven, systematic, approach, of R.E.D. Marketing, which the recent CEO and current CMO of Yum! brands applied to lead Taco Bell and KFC to double digit growth - no PHD required!
Credits
Art Director: Chase Wood
Book Cover Designer: Chase Wood
Interior Graphics Designer: Roan Magpantay
Creative Director: Jess Kirkman
Environmental Design + Interior Design
Building on the success of its previous Cantina concepts, Taco Bell has recently opened a new location in Hollywood that features state-of-the-art ordering kiosks, a large movie projector, and powerful speakers that can accommodate various events, such as movie screenings and DJ parties. Inspired by the vintage cinema aesthetic of its historic landmark building, this Cantina offers a unique and unforgettable experience that adds to the brand's growing portfolio of Cantinas across the country. Thanks to the flexible formats of these Cantinas, Taco Bell is able to bring its iconic brand experience to fans nationwide, thanks to the strong partnerships with franchisees and the best restaurant teams.
Credits
Art Director/Designer: Chase Wood
Creative Director: Jess Kirkman
Designers: Nate Rosales & David Ayllon
Environmental Design + Interior Design
Inspired by the hustle and bustle that is truly only felt in the Big City, Taco Bell wanted to create a distinctive brand experience for it’s Cantina establishments. By using iconic NYC visual cues, morphed with the brand’s distinctive assets and mixed with an ever-flowing graphic flair led to the captivating environmental design only found in Times Square, NYC.
Credits
Illustrator/Art Director: Chase Wood
Creative Director: Jess Kirkman
Executive Creative Director: Chris Ayres
SVP of Advertising + Brand Engagement: Tracee Larocca
Collaboration + Packaging
In preparation to Xbox's launch of the Eclipse Xbox One X Bundle, Xbox teamed up with Taco Bell to create an intrinsic link to the brands through premium packaging and an electrifying unboxing experience. This bundle was offered through Taco Bell where fans had to enter to win with the purchase of the limited time product, the Double Chalupa Box. This in turn made this sleek console and controller an extremely exclusive offer that had fans racing to win one.
Credits
Designer: Chase Wood
Associate Creative Director: Chris Selter
Executive Creative Director: Chris Ayres
SVP of Advertising + Brand Engagement: Tracee Larocca
Environmental Design + Murals
The Go Mobile Taco Bell restaurants were engineered to expedite the drive thru process by encouraging customers to order through the Taco Bell App. The murals and surrounding touch points of the restaurants were created to highlight the speed of going mobile and celebrate the lively brand with expressive icon driven and branded artwork.
Credits
Illustrator: Chase Wood
Typography Design: Michelle Aure
Creative Director: Jess Kirkman
SVP of Advertising + Brand Engagement: Tracee Larocca
ID Design + UI/UX
Brand ID and UI/UX development for Bantr, the social media platform geared towards the movie lovers & show bingers wanting to discuss a range of topics on their go-to shows and movies.
Credits
Art Director/Designer: Chase Wood
Designer: Nate Rosales
UX UI Designer: Aren Anderson
Animator: Mark Robson
OHH + Digital Billboard
In 2022, taco Bell unveiled its monthly subscription plan, Taco Lovers Pass, which offers an array of different tacos. To promote the first-of-its-kind subscription plan, we created an animation displayed in Las Vegas on the massive Harmon Corner billboard.
Credits:
Art Director/Designer: Chase Wood
Animator: Mark Robson
Poster Design
A poster designed inspired by a profound Terrence Mckenna quote about cannabis.
Details
12x16” Digital Printed Poster on Textured Dyed Paper
Client
Personal
Collaboration + Packaging
In preparation to Xbox's launch of the Platinum Xbox One X Bundle, Xbox teamed up with Taco Bell to create an intrinsic link to the brands through premium packaging and an electrifying unboxing experience. This bundle was offered through Taco Bell where fans had to enter to win with the purchase of the limited time product, the Double Chalupa Box. This in turn made this sleek console and controller an extremely exclusive offer that had fans racing to win one.
Design + Illustration + Branding
Excited about delivering customers their favorite Taco Bell items, the restaurant chain created a window campaign promoting the new Taco Bell delivery with Grubhub and Seamless. The window art not only pushes the delivery messaging, but illustrates the wide range of possibilities of what it means to get your food delivered. With the metropolitan cityscape backdrop and pretty suburban neighborhood, the descending branded pinpoint icons show that Taco Bell can and will deliver your food wherever it needs to go. This in turn advocates the ease and convenience of choosing delivery over driving your own vehicle for pick up.
Credits
Illustrator: Chase Wood
Associate Creative Director: Birttany Binnig
Creative Director: Jess Kirkman
Executive Creative Director: Chris Ayres
SVP of Advertising + Brand Engagement: Tracee Larocca
Packaging
Created a limited time offer freeze cup to celebrate Taco Bell’s most famous freeze flavor, Mountain Dew® Baja Blast™.
Environmental Design + Mural
To create a unique brand moment for the Herald Square NYC Cantina location, Taco Bell designed an interior mural to counter the brick and mortar surroundings of its location. The mural embodies all the unique equities of the Taco Bell brand and is designed in a way to surprise and delight fans and onlookers.
Credits
Illustrator: Chase Wood
Creative Director: Jess Kirkman
Executive Creative Director: Chris Ayres
SVP of Advertising + Brand Engagement: Tracee Larocca
Poster Design
I was chosen to work with Column Five to create a unique poster design that embodies what "home" means to me. When I think of home, I think of the journey that I started from when I left the home in which I grew up in. During this journey of life I will sometimes lose track of what home means, but Ive learned that home is more of feeling. A feeling that never leaves you once you step back and realize that home is the people that love you, even when you feel lonely.
Every child deserves a home, a place to feel loved and safe, but not every child has one.
When You Think of Home is a community of artists determined to help. This is done through the sale of art that directly benefits Acres of Love, a registered 501(c)(3) nonprofit providing care, a family, and forever homes to orphans in South Africa.
This creative project encouraged artists around the world to illustrate the idea of “home,” inspired by their village, town, city, or state. From Tokyo to Toronto, treetops to the kitchen table, each poster captures a feeling, memory, or moment meant to bring us all home.
