Collaboration + Packaging
In preparation to Xbox's launch of the Platinum Xbox One X Bundle, Xbox teamed up with Taco Bell to create an intrinsic link to the brands through premium packaging and an electrifying unboxing experience. This bundle was offered through Taco Bell where fans had to enter to win with the purchase of the limited time product, the Double Chalupa Box. This in turn made this sleek console and controller an extremely exclusive offer that had fans racing to win one.