Environmental Design + Interior Design
Inspired by the hustle and bustle that is truly only felt in the Big City, Taco Bell wanted to create a distinctive brand experience for it’s Cantina establishments. By using iconic NYC visual cues, morphed with the brand’s distinctive assets and mixed with an ever-flowing graphic flair led to the captivating environmental design only found in Times Square, NYC.
Credits
Illustrator/Art Director: Chase Wood
Creative Director: Jess Kirkman
Executive Creative Director: Chris Ayres
SVP of Advertising + Brand Engagement: Tracee Larocca