Environmental Design + Murals
The Go Mobile Taco Bell restaurants were engineered to expedite the drive thru process by encouraging customers to order through the Taco Bell App. The murals and surrounding touch points of the restaurants were created to highlight the speed of going mobile and celebrate the lively brand with expressive icon driven and branded artwork.
Credits
Illustrator: Chase Wood
Typography Design: Michelle Aure
Creative Director: Jess Kirkman
SVP of Advertising + Brand Engagement: Tracee Larocca