Environmental Design + Mural
To create a unique brand moment for the Herald Square NYC Cantina location, Taco Bell designed an interior mural to counter the brick and mortar surroundings of its location. The mural embodies all the unique equities of the Taco Bell brand and is designed in a way to surprise and delight fans and onlookers.
Credits
Illustrator: Chase Wood
Creative Director: Jess Kirkman
Executive Creative Director: Chris Ayres
SVP of Advertising + Brand Engagement: Tracee Larocca